Music Video
Marketing and Distribution
Music videos are made in order to promote an artist and their music. However we need ways to find out about these videos and to view them. Marketing and distribution is a very important part of hearing about the certain artist’s video and music.
Push Media
Tv - Audience is directly exposed to whatever is on tv therefore they are forced to watch it without turning the tv itself off.
Companies are using the Internet to deliver information push-style. Probably the oldest and most widely used push technology is e-mail. This is a push technology because you receive mail whether you ask for it or not -- that is, the sender pushes the message to the receiver.
Push Media Internet Information
Broadcast television is (for the most part) the prototypical example of push media: you turn on the TV set, select a channel and shows and commercials stream out until you turn the set off.
Pull Media
Internet- Audience have choice by having the ability to control and find what they want to watch.
Pull Media Internet Information
The World-Wide Web is (mostly) the prototypical example of pull media: each "page", each bit of content, comes to the user only if he requests it; put down the keyboard and the mouse, and everything stops.
Television
A popular UK channel that mainly focuses on chart music and reality TV programs. The target audience is teenagers and young adults who mainly listen to chart music and enjoy watching reality TV because most of the people on reality TV are around their age range. This channel has a lot of advert breaks where push media is used to force promoting onto the audience.
4Music is a music and entertainment channel in the United Kingdom and available on some digital television providers in the Republic of Ireland. The channel launched on 15 August 2008, replacing The Hits. It is the only Channel 4-branded channel within the Box Television network..
The channel broadcasts 24 hours a day.
Internet Information
A popular channel in the UK which is American based that mainly focuses on chart music and mostly American reality TV programs. The target audience is teenagers and young adults. Also this channel has a lot of advert breaks where push media is used to force promoting onto the audience.
Internet Information
MTV (originally an initialism of Music Television) is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. The channel is headquartered in New York City, New York. Launched on August 1, 1981,[2] the original purpose of the channel was to play music videos guided by television personalities known as "video jockeys," or VJs.[3] In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at adolescents in addition to young adults.
Internet
YouTube is the main place to view music videos because it is simple to use and most people know about it. Here you can watch music videos and even television programs for free simple and easy all you have to do is type in the title in the search bar and hundreds of options appear for you to choose from. In the past year YouTube have started using push media by forcing viewers to watch an advert on most videos before you can watch the video, some stay on for 30 seconds and some stay on for 5 seconds and then you are able to skip the advert. You can also create your own channel where you can upload your own videos, add favourites, subcrible to other peoples channels and make playlists. This allows you to take control of your own YouTube.
Internet Information
Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
YouTube is a video-sharing website, created by three former PayPal employees in February 2005 and owned by Google since late 2006, on which users can upload, view and share videos.[4] The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including video clips, TV clips, and music videos, and amateur content such as video blogging, short original videos, and educational videos.
Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, Hulu, and other organizations offer some of their material via YouTube, as part of the YouTube partnership program.[5] Unregistered users can watch videos, and registered users can upload an unlimited number of videos. Videos considered to contain potentially offensive content are available only to registered users affirming themselves to be at least 18 years old. YouTube, LLC was bought by Google for US$1.65 billion in November 2006 and now operates as a Google subsidiary.[6]
YouTube, owned by Google, is a video-sharing websiteon which users can upload, share, comment on and view videos. YouTube is the largest video sharing site in the world and YouTube search is the second-largest search engine in the world.
A popular free video-sharing Web site that lets registered users upload and share video clips online at the YouTube.com Web site. To view the videos you are not required to register. Launched in 2005 by former PayPal employees, the video-sharing site was acquired by Google Inc. in October 2006 for US $1.65 billion in Google stock. YouTube is currently based in San Bruno, CA and is a subsidiary of Google, Inc.
Record Labels
EMI records are a world famous record company, they have some of the world’s biggest stars signed to their company. They make a lot of money but because of the quantity of artists they have signed they won’t be able to focus on each individual artist. They’re good at what they do and know how to sell an artist. However they focus a lot more on the image and selling the artist as a whole rather than focusing on the music and what being an artist is actually about, but they are just giving audiences what they want. They wouldn’t be making so much money if it wasn’t for the audience buying their product so it’s the audience who wants the artist as a whole image as well as their music. I don't think that my artist would fit with this record lable because they control a lot of the artist and I want my artist to be in control of her own image.
These are just a few of this record labels artists, I have highlighted some of the most famous as you can see they have world famous massive stars signed to them. However some of these artists started of wanting to be independent artists such as Bastille, Cage The Elephant and Artic Monkeys but they want to sell their music and if changing their image means they will get a bigger name for themselves then they will agree to be signed to a large record label. However a lot of these artists music was a lot better and completely different before they did get signed which shows these large companies go for the mainstream.
Debt Records
Debt Records are an independent company, their signed artists are a lot less known than EMI’s artists, however Debt Records artist’s quality of music is significantly better. This can be because there’s a lot less artists in this record label so Debt Records can concentrate on each individual artist better. Also they let their artists control their music, Debt just give them advice.
As you can see there are a lot less artists signed to Debt Records but this gives them to work closely with each artist to make them the best they can be with their music.
Communion Records
Communion records is also an independent record label, they concentrate one each individual artist/band a lot more than other record labels. They also let their artists control their own image and music but help them whilst they do. I think my artist would best fit with this record label.
As you can see they even concentrate on their artists more when adding them to their website, every other record label has just listed their artists whereas here Communion are even selling their artists in a good way here. Again these aren’t world famous artists but their still amazing musicians.