Here I need to decide which font to use on our poster because we need to keep up with a consistent brand identity. If we use the same font on all of our artists products it would be easy to recognize for fans. Therefore we need to stick to the same font used for the digipak.We stuck to using 'Myriad Pro' mainly because it's simple and easy for veiwers to see and read. I decided on a clear text rather than over complicating it to look appealing, I felt it being simple to read was more important, for this reason I am are going to keep to the same text for our poster. To break it up a bit I added certain words in the font 'Impact' because it is slightly bolder which will make the poster more intresting. The fonts in white are the chosen two.